Walking the Walk

June 12, 2020


For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren’t quite right. I think it’s because, like many of you, I’m still figuring out how I can become a better ally to the Black community personally and through my business.

As someone who is passionate about helping businesses turn their purpose into action, I know this requires more than a blog post and some podcast episodes. I need to clarify how I can better support Black communities and push back against systemic racism, take action on these steps, and align my business in a way that upholds anti-racism. 

As I continue down this path, I’m going to keep listening, learning, asking questions and readjusting. I appreciate the Black leaders who are sharing their experiences, their stories and their tools to help in this process.

I launched Purpose Greater Than Profit after discovering a new wave of business leaders who believed they could make money and improve the world around them. I believe this mindset is more relevant than ever and that every business has an opportunity to do something. 

I occasionally come across powerful quotes that shape my thinking or my work – like this one: 

“The work of anti-racism is the work of becoming a better human to other humans.”  

– Austin Channing Brown

I heard this quote during a recent discussion between Austin Channing Brown and Brene Brown as part of #sharethemicnow and it stuck with me. If you’re interested, you can listen to their entire conversation




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Karen Bailey is a brand purpose consultant and specializes in helping companies define their purpose and align their business around it. In 2017, she launched the blog, Purpose Greater Than Profit, to start a meaningful conversation about the increasingly important role of brand purpose, purposeful leadership and a better way of doing business.


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