The Alignd Business

September 4, 2020


Researching brand purpose and working with companies to establish their purpose I’ve learned it’s not enough to define your purpose and expect things to change. Aligning your business around its purpose occurs through a series of deliberate steps. Seven steps to be exact.

However, this shouldn’t feel daunting. It’s not about the length of time or the number of steps. It starts with passionate leadership and a clear purpose. Then, it’s about gaining clarity, building consistency, earning trust and establishing accountability. To be successful, however, the process requires a champion and a steward. The champion is always seeking to incorporate and prioritize the vision, while the steward is spurring action and building accountability. 

This is why I decided to create a new offering called The Alignd Business. I’m blending the roles of consultant and coach to help guide business leaders through the process of defining their purpose and aligning their business around it. I’ve learned over the years that having someone in the role of purpose advisor can be helpful.

About The Alignd Business

What should I expect?
A partner dedicated to helping you uncover or refine your purpose and leverage it in new ways. First, we will work together to become laser focused on your purpose. Then, we will use your purpose to build a compelling story, find like-minded people and identify meaningful changes that align with your purpose.

Each meeting will focus on a specific step in the process and result in key deliverables. I will help to refine these deliverables as needed. After 12 weeks, we will have built the foundation for brand purpose and a roadmap for growing your impact.

Who is it for? 
The Alignd Business is ideal for founders and small business leaders with a strong desire to build a more engaging and impactful business. My goal is to help you clarify your message and design changes that allow you to make money and improve the lives of the people and communities you serve.

Is it right for me? 
The Alignd Business is a roll up your sleeves approach to turning your purpose into action and includes six collaborative work sessions. If you’re unable to commit to these work sessions or have more than 50 employees, we can discuss whether Alignd Consulting may work better for you. Aligned Consulting is a more immersive strategic partnership for mid-sized businesses in which we manage the process and do most of the heavy lifting.

How do I sign up? 
This new package will be available beginning September 14. You can email me at to sign up now. Or schedule a time to talk about whether The Alignd Business is right for your business. 

How is this relevant during COVID? 
Defining or refining your brand purpose is most important during times of change. Getting clear about your purpose can help you become more focused and intentional with how you run your business, often saving time and resources. Purpose also creates connection, which we are all currently craving. It shapes the way we treat people and the lasting impact we have on the communities we serve.




Your email address will not be published. Required fields are marked *



Karen Bailey is a brand purpose consultant and specializes in helping companies define their purpose and align their business around it. In 2017, she launched the blog, Purpose Greater Than Profit, to start a meaningful conversation about the increasingly important role of brand purpose, purposeful leadership and a better way of doing business.


Something went wrong. Please check your entries and try again.

Sign up for short weekly emails designed to help you grow your business on purpose.

Something went wrong. Please check your entries and try again.