Building Your Purpose

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lighthouse-vision-blog-post

Are You a Lighthouse or a Tugboat?

"Be a lighthouse, not a tugboat." I've stopped counting the number of times my business coach has reminded me of this. In fact, I'm pretty sure she said it this week. While there are a ...
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Does Your Mission and Vision Still Hold Up?

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...
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strategic-planning

Is Your Strategic Plan Destined for Failure?

Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...
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The Secret to a Solid Strategic Plan

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...
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building-brand-reputation-blog-post

Building a Powerful Brand Reputation

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...
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brand-positioning-versus-brand-purpose

Distinguishing between Brand Positioning and Brand Purpose

"How about brand purpose as it relates to identity and positioning? Are they separate? The same? Interchangeable?"  I received this question recently on Instagram after I asked what people wanted to know about purpose. The post ...
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building-brand-engagement-post

Building Brand Engagement

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...
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Small-business-brand-purpose-tips-blog-post

Growing Your Small Business on Purpose

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...
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the-align-business-launch

The Alignd Business

Researching brand purpose and working with companies to establish their purpose I've learned it’s not enough to define your purpose and expect things to change. Aligning your business around its purpose occurs through a series ...
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purposeful-leadership

Five Traits of a Purposeful Leader

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...
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