Alignd on Purpose

ARCHIVE

arrow-down-brown
vision-growth-blog-post

Beyond the Bottom Line: Linking Vision + Financial Growth

What's stopping you from reaching your goal? When I started my business, my goal was simple: to hit six figures. There wasn’t much more to it. Having worked with a number of small business owners, I ...
Read More
employees together around a computer representing culture and core values

Activating Your Core Values: Part One

Part of building a strong culture is having solid core values. Your core values can build cohesiveness and teamwork while setting the tone for how you treat people. But, only if they're adopted by employees. ...
Read More
people sitting at a desk

The Four Types of Corporate Values

In today's post-pandemic environment, having clear corporate values has become increasingly important. Your customers and employees want to know what you believe and whether their beliefs align with yours. This is an important part of ...
Read More
keeping-culture-visible

15 Ways to Keep Your Values Top of Mind

Clarity around where your business is going (vision) and the character of your business (values) are the foundation of your culture. They're also important for attracting and retaining your best talent.  Recently, I offered a few ...
Read More

Writing Clearer Corporate Values

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...
Read More
keyboard-writing-mission-vision-values

Does Your Mission and Vision Still Hold Up?

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...
Read More
strategic-planning

Is Your Strategic Plan Destined for Failure?

Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...
Read More
strategic-planning-building-blocks

The Secret to a Solid Strategic Plan

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...
Read More
getting-alignd-brand-launch-post

Getting Aligned on Purpose

After I launched Purpose Greater Than Profit, I began to recognize that establishing a clear and meaningful brand purpose was only part of the equation. Companies had to do more than know their purpose. They had to demonstrate a commitment ...
Read More

Sign up for short weekly emails designed to help you grow your business on purpose.

Something went wrong. Please check your entries and try again.