Authenticity

Is your business experiencing the 'Purpose Gap'? This week, I'm exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. I'm also delving into some of the ...

In the past two months, I’ve presented the brand purpose findings and messaging for a few different clients. It’s one of the best parts of the process. After weeks of interviews, research and connecting dots, ...

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I've often found that when a brand makes national news like this, it usually sparks discussions ...

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically ...

During the past few months, I've been learning a lot about GenZ, which comprises those born between 1997-2015. This generation was shaped by the recession and is the most diverse and inclusive generation yet. They ...

About a year ago, I stumbled across minimalism. Interested in the idea of doing more with less, I quickly found a host of great blogs, books and podcasts touting the benefits of clearing clutter, swapping ...

Whether your company is for profit, non-profit or not-only-for-profit, the most important part of brand purpose is trust. However, earning trust is difficult to achieve and easy to lose as we’ve seen this week. When ...