Brand Consistency

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purpose-marketing

Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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2019-key-learning

What I learned from 2019

I enjoy the writing process because you don't always know where it will take you. (Much like owning a business.) What started as a look back at 2019 turned into a roadmap for 2020. Today, ...
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Building-Accountability-Blog-Article

Brand Accountability

I saw a social media post recently from a widely regarded leader encouraging employees "to hold leadership accountable. To speak up, if management goes of course.” However, it struck me that without a clear understanding ...
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Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...
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selling-brand-purpose

Selling Your Purpose

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...
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brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...
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Online Reputation Management

How to Build a Foundation for Online Reputation

As the speed and breadth of our digital lives increases, online reputation management is more important than ever. Almost daily we see companies either basking in the lift from a positive online experience or digging ...
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