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Does Your Mission and Vision Still Hold Up?

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...
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Is Your Strategic Plan Destined for Failure?

Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...
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The Secret to a Solid Strategic Plan

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...
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mission-vision-values

Putting the Pieces Together

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
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Season Two: Podcast Guest Preview

The Corporate Purpose Podcast is back! I hope you join me on February 7 for the launch of season two and a new line up fantastic guests. One of the foundations of my podcast is ...
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best-of-2021

The Best of 2021

As the year winds to a close, I'm taking a moment to reflect on some of the things I’ve learned this year and to acknowledge some of the books, people and ideas that resonated with ...
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Introducing The Corporate Purpose Podcast

It is with great excitement that I announce the official launch of The Corporate Purpose Podcast: a podcast about the changing business landscape and what it means to build and grow a business with a ...
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Building a Powerful Brand Reputation

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...
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Building Purpose into Your Brand Video with Andrew Emery

Consistency is one the most important criteria for aligning your business around its purpose. It’s important for your team to see and hear your corporate purpose regularly. Executive communications, email and in person, is at ...
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How to Write a Purposeful New Year’s Letter

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...
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