Brand Story-telling

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...

Consistency is one the most important criteria for aligning your business around its purpose. It’s important for your team to see and hear your corporate purpose regularly. Executive communications, email and in person, is at ...

“When we think of others, care for others or believe what we do matters, it raises our spirits and creates a much healthier state of mind, regardless of circumstances.” I caught this sentiment from Larry Senn ...

The art of storytelling isn't new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done ...

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...

In the past two months, I’ve presented the brand purpose findings and messaging for a few different clients. It’s one of the best parts of the process. After weeks of interviews, research and connecting dots, ...

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way ...