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Thank-your-community

Five Ways to Thank Your Community

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...
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Growing Your Small Business on Purpose

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...
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Growth Hacks

Three ‘Aha Moments’ Turned Growth Hacks

LinkedIn recently reminded me it was three years ago that I left my corporate job leading communications and marketing to pursue a dream of owning a business. In that time, I've realized it's true that ...
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selling-brand-purpose

Selling Your Purpose

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...
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brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...
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media relations and purpose

What media relations taught me about brand purpose

Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I ...
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brand purpose and social issues

Advocate or Agnostic: Should your CEO speak up on social issues

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I've often found that when a brand makes national news like this, it usually sparks discussions ...
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Social Purpose Trends

A Roadmap to Social Purpose

In 2018, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs. The coverage, I believe, was partly because of BlackRock's influence globally. And, partially, the newness of hearing the ...
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Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...
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Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably ...
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