Business Tips

In today's post-pandemic environment, having clear corporate values has become increasingly important. Your customers and employees want to know what you believe and whether their beliefs align with yours. This is an important part of ...

Clarity around where your business is going (vision) and the character of your business (values) are the foundation of your culture. They're also important for attracting and retaining your best talent.  Recently, I offered a few ...

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...

LinkedIn recently reminded me it was three years ago that I left my corporate job leading communications and marketing to pursue a dream of owning a business. In that time, I've realized it's true that ...

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...