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The Four Types of Corporate Values

In today's post-pandemic environment, having clear corporate values has become increasingly important. Your customers and employees want to know what you believe and whether their beliefs align with yours. This is an important part of ...
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15 Ways to Keep Your Values Top of Mind

Clarity around where your business is going (vision) and the character of your business (values) are the foundation of your culture. They're also important for attracting and retaining your best talent.  Recently, I offered a few ...
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Writing Clearer Corporate Values

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...
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Does Your Mission and Vision Still Hold Up?

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...
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The Secret to a Solid Strategic Plan

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...
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Thank-your-community

Five Ways to Thank Your Community

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...
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Growing Your Small Business on Purpose

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...
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Growth Hacks

Three ‘Aha Moments’ Turned Growth Hacks

LinkedIn recently reminded me it was three years ago that I left my corporate job leading communications and marketing to pursue a dream of owning a business. In that time, I've realized it's true that ...
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Selling Your Purpose

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...
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Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...
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