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Purpose in the C-Suite with M.J. Clark

A Conversation about Purpose, Culture, Values and Accountability with M.J. Clark of Integrated Leadership Systems. I recently had the opportunity to speak with M.J. Clark, M.A., Fellow PRSA, vice president at Integrated Leadership Systems and ...
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Distinguishing between Brand Positioning and Brand Purpose

"How about brand purpose as it relates to identity and positioning? Are they separate? The same? Interchangeable?"  I received this question recently on Instagram after I asked what people wanted to know about purpose. The post ...
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Cultivating Purpose During the Pandemic

“When we think of others, care for others or believe what we do matters, it raises our spirits and creates a much healthier state of mind, regardless of circumstances.” I caught this sentiment from Larry Senn ...
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Culture-Building During the Pandemic

As state leaders begin to soften quarantine restrictions, businesses are again adapting and reassessing their plans. For some organizations, work from home generally works. For others, this has meant assembling new plans to re-engage workers ...
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Brand Accountability

I saw a social media post recently from a widely regarded leader encouraging employees "to hold leadership accountable. To speak up, if management goes of course.” However, it struck me that without a clear understanding ...
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