Decision-Making

ARCHIVE

arrow-down-brown
purpose-during-a-pandemic-blog-post

Why Your Purpose Matters Right Now

As we face the uncertainties and challenges of operating through a global pandemic, I wanted to share some ideas about how your purpose and values can lead your business forward.  One of the earliest studies I ...
Read More
chief-purpose-officer-blog-post

Chief Purpose Officer

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...
Read More
Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical ...
Read More

Sign up now to Take The Purpose Quiz and see if your purpose is clear. And, to receive emails and other resources to build your business on purpose.

Something went wrong. Please check your entries and try again.