Decision-Making

As we face the uncertainties and challenges of operating through a global pandemic, I wanted to share some ideas about how your purpose and values can lead your business forward.  One of the earliest studies I ...

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical ...