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purposeful-leadership

Five Traits of a Purposeful Leader

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...
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Moving the Discussion from Why to How

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...
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Idea Makers

Idea Makers & Idea Takers

This post has been years in the making. However, it was only recently after digging into brand purpose that I really understood the transformational nature of the relationship between idea makers and idea takers. I ...
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