HOW

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...

This post has been years in the making. However, it was only recently after digging into brand purpose that I really understood the transformational nature of the relationship between idea makers and idea takers. I ...