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A Strategic Transformation Guided by Purpose

I recently had the tremendous opportunity to sit down with Dr. Kathleen Williamson, President and Academic Dean of the Mount Carmel College of Nursing (MCCN), to discuss purpose, strategic transformation and how MCCN has been ...
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Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...
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Corporate Social Impact

Three Things We Can Learn from Patagonia

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically ...
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Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably ...
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Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way ...
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Social Enterprise Connects Purpose and Innovation

One of the best parts of starting this blog has been the opportunity to immerse myself in it. I find new companies each day, some that have existed for years, that are steadfast in their ...
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Both | And: A Purposeful Mindset

Part of the reason I started this blog was to help build the case for purposeful business. Not only do I want to highlight organizations that are succeeding in their pursuit but also to dispel ...
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