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strategic-planning

Is Your Strategic Plan Destined for Failure?

Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...
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stakeholder-mindset

Moving to a Stakeholder Mindset

One of the super powers of brand purpose is the ability to bring together people and groups. Purpose shapes how we connect with and lead those around us. Lately, I've started to see how purpose ...
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purposeful-leadership

Five Traits of a Purposeful Leader

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...
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chief-purpose-officer-blog-post

Chief Purpose Officer

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...
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