Purpose-led Marketing

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I've often found that when a brand makes national news like this, it usually sparks discussions ...

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...

As 2017 winds down, I'm looking back at some of the books, podcasts, companies and quotes that inspired me this year. Some of these resources were influential in helping me develop my blog and my ...