Purpose Movement

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purposeful-leadership

Five Traits of a Purposeful Leader

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...
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purpose-marketing

Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...
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purpose-movement

The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and ...
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