Purpose

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mission-vision-values

Putting the Pieces Together

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
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Having Vision

Your purpose has power when you share it. I was reminded of this a few months ago during a conversation with a CEO. During our discussion, I realized I was placing more value on the ...
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finding-the-right-people

Finding and Hiring the Right People on Purpose

Lately, I've had a few different discussions with business leaders about hiring and onboarding. Particularly how it relates to purpose and values. So, I wanted to take a deeper look at how purpose plays into ...
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purpose-and-financial-performance-blog-post-part-2

Purpose and Performance: Part 2

A Conversation about Purpose, Performance and Stakeholder Value with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better ...
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purpose-and-financial-performance-blog-post-part-2

Purpose and Performance: Part 1

A Conversation with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better understand the link between purpose and ...
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Ohio Hospital Association Mission Blog Post

Living Up to Your Mission with John Palmer, Ohio Hospital Association

Consistency is a bedrock of creating a purposeful organization. Your purpose needs to be clear, communicated often and integrated into all aspects of your business. When people in and outside of your business see your ...
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Writing-a-New-Year's-Letter

How to Write a Purposeful New Year’s Letter

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...
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Thank-your-community

Five Ways to Thank Your Community

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...
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stakeholder-mindset

Moving to a Stakeholder Mindset

One of the super powers of brand purpose is the ability to bring together people and groups. Purpose shapes how we connect with and lead those around us. Lately, I've started to see how purpose ...
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building-brand-engagement-post

Building Brand Engagement

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...
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