Purposeful Business

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mission-vision-values

Putting the Pieces Together

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
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Purpose and Performance: Part 2

A Conversation about Purpose, Performance and Stakeholder Value with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better ...
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Ohio Hospital Association Mission Blog Post

Living Up to Your Mission with John Palmer, Ohio Hospital Association

Consistency is a bedrock of creating a purposeful organization. Your purpose needs to be clear, communicated often and integrated into all aspects of your business. When people in and outside of your business see your ...
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building-brand-engagement-post

Building Brand Engagement

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...
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Small-business-brand-purpose-tips-blog-post

Growing Your Small Business on Purpose

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...
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purposeful-leadership

Five Traits of a Purposeful Leader

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...
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purposeful-business-blog-post

Becoming a Purposeful Business

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...
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how-to-why-blog-post

Moving the Discussion from Why to How

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...
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purpose-marketing

Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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getting-alignd-brand-launch-post

Getting Aligned on Purpose

After I launched Purpose Greater Than Profit, I began to recognize that establishing a clear and meaningful brand purpose was only part of the equation. Companies had to do more than know their purpose. They had to demonstrate a commitment ...
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