Purposeful Leadership

Your purpose has power when you share it. I was reminded of this a few months ago during a conversation with a CEO. During our discussion, I realized I was placing more value on the ...

One of the super powers of brand purpose is the ability to bring together people and groups. Purpose shapes how we connect with and lead those around us. Lately, I've started to see how purpose ...

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...

Is your business experiencing the 'Purpose Gap'? This week, I'm exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. I'm also delving into some of the ...

For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren't quite right. I think it’s because, like many of you, I'm still figuring out how ...

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...

The art of storytelling isn't new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done ...

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...

This post has been years in the making. However, it was only recently after digging into brand purpose that I really understood the transformational nature of the relationship between idea makers and idea takers. I ...