Social Purpose

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purpose-marketing

Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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Purpose Connects People and Process

Inspiring People and Process

Several years ago, I was putting together a presentation about communications and culture and had the realization that purpose is a connection point between culture and operations. This idea has stuck with me ever since. Working ...
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Larry-Fink-2019-Letter

Speechless

Some of you may recall in January 2018, BlackRock Chairman and CEO Larry Fink made headlines with his Annual Letter to CEOs telling business leaders to step up on social responsibility. This year, Mr. Fink expanded on ...
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Purpose Blog 2019 Predictions

Purposeful Trends for 2019

To kick off the new year, I'm sharing a few of the trends I will be watching in 2019. Legislative Brands As brands continue to explore their roles in advancing social and environmental issues, I ...
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Social Purpose Trends

A Roadmap to Social Purpose

In 2018, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs. The coverage, I believe, was partly because of BlackRock's influence globally. And, partially, the newness of hearing the ...
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