Storytelling

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...

"How about brand purpose as it relates to identity and positioning? Are they separate? The same? Interchangeable?"  I received this question recently on Instagram after I asked what people wanted to know about purpose. The post ...

“When we think of others, care for others or believe what we do matters, it raises our spirits and creates a much healthier state of mind, regardless of circumstances.” I caught this sentiment from Larry Senn ...

The art of storytelling isn't new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done ...

I saw a social media post recently from a widely regarded leader encouraging employees "to hold leadership accountable. To speak up, if management goes of course.” However, it struck me that without a clear understanding ...

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...