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Chief Purpose Officer

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...
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Selling Your Purpose

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...
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brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It's very easy for your ...
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Social Purpose Trends

A Roadmap to Social Purpose

In 2018, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs. The coverage, I believe, was partly because of BlackRock's influence globally. And, partially, the newness of hearing the ...
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Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...
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Corporate Social Impact

Three Things We Can Learn from Patagonia

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically ...
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Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably ...
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Entrepreneurs and Brand Purpose

Why you should connect with these three types of people

Have you ever encountered people whose enthusiasm and energy spreads? Or conversely, those who bring a sense of calm to a conversation or room? I love being around these people. I am not an expert ...
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Statistics Driving Purposeful Business

Summer Finds III: Three Statistics You Shouldn’t Miss

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and ...
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Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way ...
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