Trends

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...

Each fall, I start to track some of the trends I think are going to influence the new year. Fall 2020 did not disappoint. The events of last year sparked changes to where, how and ...

It’s back! My annual trend and prediction article. As 2019 winds down, I'm starting to think about some of the interesting ideas and movements that will shape the new year. I hope you enjoy taking a ...

To kick off the new year, I'm sharing a few of the trends I will be watching in 2019. Legislative Brands As brands continue to explore their roles in advancing social and environmental issues, I ...

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically ...

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably ...

Have you ever encountered people whose enthusiasm and energy spreads? Or conversely, those who bring a sense of calm to a conversation or room? I love being around these people. I am not an expert ...

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and ...

Last month, I shared a few of my favorite Summer Finds. This month, I’m tracking some interesting trends that align with a more purposeful approach to business. #SlowFashion: Having worked in retail real estate, I ...