The Value of Core Values

March 1, 2023


For a long time, I didn’t understand the value of core values. 

It wasn’t until I started writing them for companies that I could see how they can influence success. 

First and foremost, your values guide how you want to grow your business and how you treat people along the way. This alone can be a differentiator.

However, there are more reasons why your values have so much value. 

The Value of Knowing Your Values

1. When your values are on display, they attract like-minded people. We all want to work for and buy from companies whose values align with our own.

2. Your values also influence your reputation. One of the cornerstones of reputation is a consistent brand experience. Brand consistency is built around strong core values that guide your interactions.

3. Additionally, your core values help you navigate difficult times. Mistakes happen, so do brand missteps and crises. We can’t always avoid them, but we can lean on our values to guide us through them.

But, the secret to maximizing your values lies with your team. In my next post, I’m sharing more about helping your employees embrace your values.

If writing your values or creating greater alignment around your values is of interest to you, you might find this new program helpful. Assembling Your Culture Guidebook is a new program where we work one-on-one to build your company’s culture guide and create a more desirable corporate culture.




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Karen Bailey is a brand purpose consultant and specializes in helping companies define their purpose and align their business around it. In 2017, she launched the blog, Purpose Greater Than Profit, to start a meaningful conversation about the increasingly important role of brand purpose, purposeful leadership and a better way of doing business.


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