Brand positioning | strategic Planning | Thought leadership
We help organizations discover their unique place in the market and then determine the right steps to inspire and engage the people around them.
Helping companies design and deliver on their promise.
With more than 20 years of experience helping businesses craft their messages and tell their stories, Alignd was formed to help growing small- and mid-sized companies identify their unique value in the marketplace. Our goal is to help you differentiate your organization in a crowded marketplace and energize your employees and clients by thinking differently about what you do and why you do it.
So, we designed our offerings around three of our favorite parts of the process:
- Brand Positioning: Our mainstay is helping companies write their mission, vision, values and brand purpose.
- Strategic Planning: We work with leaders to craft a company roadmap while leveraging their purpose as a foundation.
- Thought Leadership: We're experienced in helping companies start and implement compelling thought leadership programs.
To build brand authenticity, peel back the layers of what you do to reveal why you do it. The result is a message that resonates more personally with stakeholders and builds stronger, more targeted engagement.
CURRENT + PAST CLIENTS
Central Ohio Primary Care (COPC)
Central Ohio Community Improvement Corporation (COCIC)
Central Ohio Community Land Trust (COCLT)
Germania Singing and Sport Society
Allure Realty + Allure Property Management
Wells Law LLC
Our Family Home
Hidden Creek Landscaping
Gigi's for Dogs
Molly McPherson LLC
JK Communications LLC
We are passionate about helping business leaders craft and tell their stories. We have a proven framework that guides our work. However, we understand that every company is different. That's why we take time to understand your goals, dig deep into the organization and collaborate to find the stories that drive your business. Learn more about how we are helping businesses get results.
Amidst a period of high growth and numerous acquisitions, Central Ohio Primary Care was seeking a unifying message and help establishing their core values. With 70+ independent practices across the region, COPC needed a story that motivated employees, allowed for customization by practices and captured their breadth of care.
The Best for Primary Care was designed as an aspirational guiding mantra: A triple play on their commitment to exceptional patient care, a desire to be at their best for their colleagues and constantly striving to be a positive influence on the profession. It elevated their core values and represented three pillars: prioritize patient care, collaborate with each other and continuously seek to improve the work experience of primary care physicians.
The program was presented to physician-owners and then launched to all employee through a companywide internal communications campaign and individual office visits. The program included a brand book, talking points, culture videos, an intranet landing page, a physician/manager communication toolkit, office signage and a grassroots employee engagement campaign.
"Improving the Lives of Shelter Dogs is now the guiding force for the entire organization. It has unified our team around our purpose and become the framework for how we make decisions."
justin McKinniss, Gigi's
As a newly formed non-profit, Gigi’s faced a unique challenge to create a brand message that a) described a complex new platform, b) unified partners across the state of the Ohio, and c) could be relevant and replicable in other parts of the U.S.
Improving the Lives of Shelter Dogs was adopted as the organization’s purpose following an in-depth discovery and review process. The statement was designed to reflect the organization’s dual mission to create greater efficiency and effectiveness in the adoption of dogs in the U.S. and to improve the health and well-being of shelter dogs before and during adoption.
The six month program included a brand message package that defined the organization’s mission, values, guiding principles and brand essence as well as a one-year strategic brand launch plan.
"Karen not only put words to our mission, she helped us tell our story in a way that fostered connections across the organization. More Good Days wasn't just a reflection of how we ran our business, it was about how we treated our people. It was our shared purpose."
Evan DuBro, our family home
Facing increased competition in the highly-cluttered senior and memory care market, Our Family Home was looking for help differentiating their unique business model from other providers in the market.
More Good Days was an ever-present reflection of the companies commitment to a higher-level of personalized care for its residents and extensive training for caregivers and staff. With an industry-low ratio of 2 caregivers to 5 residents, they excelled in quality care and had unprecedented longevity among their staff.
The project included key message development, strategic planning, content development, public relations support and a brand relaunch. During this time, their newsletter audience tripled and their Facebook following more than doubled. The founder was also selected for a TEDxSalon talk in 2019 and named a Healthcare Trailblazer finalist by Columbus CEO magazine in 2020.