When your business is aligned around its purpose, everything else becomes infinitely easier.
What's Your Purpose?
getting aligned.
After nearly 20 years working with executives in large and small companies, I found the most successful leaders were those who were clear about what they do and why they do it. They had powerful stories, strong beliefs and a clear vision. They knew their purpose.
However, it wasn’t until I started helping business leaders define their purpose that I realized knowing your purpose is only part of the equation. Purpose-first leaders made sure their organizations are aligned around their vision.
I’ve spent the last few years piecing together the building blocks top leaders use to create alignment and am eager to help more companies get aligned on purpose.
Alignd was founded to help business owners define their purpose and then take proven steps to build alignment around that purpose. We offer individualized consulting services, team workshops and alignment packages designed to help you tell your story and then take actionable steps to demonstrate your commitment to it.
Purpose Greater Than Profit
A Blog about Brand Purpose
Purpose and Performance: Part 2
Our purpose is clear.
Sometimes organizations can have a clear purpose, but still feel out of alignment. This can occur during periods of high growth, following mergers and acquisitions or during changes in leadership.
It is especially common among fast growing small businesses and mid-sized companies when it becomes more difficult for leaders to manage the brand message, connect personally with employees and oversee critical decision-making.
Our alignment process is designed to help businesses:
- Unify teams around their purpose
- Build consistency across channels and teams
- Strengthen culture by turning values into action
- Adapt sales, operations and processes to reflect the brand
- Create systems of accountability
Our purpose is unclear.
Research shows companies with a clear purpose outperform others. They make more money, have more engaged employees and more loyal customers. They’re also more innovative and adaptable.
Yet, only one-third of businesses admit to having a clear purpose. We've spent the last four years honing our process for helping companies peel back the layers of what they do to reveal why they do it.
Helping businesses define their purpose is our sweet spot. Our process includes:
- Uncovering the beliefs that drive your business
- Learning what your peers are saying
- Talking to your customers and employees
- Crafting an authentic brand purpose
- Building the roadmap to share your brand story
