When your business is aligned around its purpose, everything else becomes infinitely easier.
What's Your Purpose?
getting aligned.
After nearly 20 years working with executives in large and small companies, I found the most successful leaders were those who were clear about what they do and why they do it. They had powerful stories, strong beliefs and a clear vision: they knew their purpose.
However, it wasn’t until I started helping business leaders define their purpose that I realized knowing your purpose is only part of the equation. The real success occurs when you align your business around it.
Our goal is to help you peel back the layers to uncover your organization's unique value and to put words to the meaning that drives your work. We want your purpose to inspire your employees and customers, streamline the way you do business and spark positive changes in the communities you serve.
Are you interested in growing your business in a way that strengthens your culture, creates more consistent and independent decision-making and builds meaning and impact?
Perhaps we can help.
We specialize in helping small and mid-sized businesses define their purpose and align their business around it. Our services are crafted around three important parts of the process and designed to help us meet you wherever you are on your purpose journey.
Purpose Greater Than Profit
A Blog about Brand Purpose
Changing Minds and Hearts: Understanding Bias and Embracing Each Other
Is your purpose clear?
Research shows companies with a clear purpose outperform others. They make more money, have more engaged employees and more loyal customers. They’re also more innovative and adaptable.
Yet, only one-third of businesses admit to having a clear purpose. We've spent the last four years honing our process for helping companies peel back the layers of what they do to reveal why they do it.
Helping businesses define their purpose is our sweet spot. Our process includes:
- Uncovering the beliefs that drive your business
- Learning what your peers are saying
- Talking to your customers and employees
- Crafting an authentic brand purpose
- Building the roadmap to share your brand story
Is your business aligned?
Sometimes organizations can have a clear purpose, but still feel out of alignment. This can occur during periods of high growth, following mergers and acquisitions or during changes in leadership.
It is especially common among fast growing small businesses and mid-sized companies when it becomes more difficult for leaders to manage the brand message, connect personally with employees and oversee critical decision-making.
Our alignment process is designed to help:
- Unify your teams around your purpose
- Build consistency across channels and teams
- Strengthen your culture by turning values into action
- Adapt sales, operations and processes to reflect the brand purpose
- Create systems of accountability
