When your business is aligned around its purpose, everything else becomes infinitely easier.
What's Your Purpose?
the power of purpose.
Today, 94% of global consumers expect a business to have a clear purpose (The Zeno Group) and 80% of consumers and employees believe businesses have a responsibility to make a positive impact on society (Salesforce).
It's becoming more evident that succeeding in today's business environment means building a business with a clearly defined purpose greater than profit alone.
However, that doesn't mean without profit. We work with leaders who want to grow their business, while also having a positive impact on the lives of the people and communities they serve.
Your purpose is what inspires your team, motivates your customers and ultimately builds your community.
If you're struggling to clarify your message or if your message isn't resonating, let's talk.
We specialize in helping small and mid-sized companies define their purpose and align their business around it.
Purpose Greater Than Profit
A Blog about Brand Purpose
Is Your Strategic Plan Destined for Failure?
Is your purpose clear?
Research shows companies with a clear purpose outperform others. They make more money, have more engaged employees and more loyal customers. They’re also more innovative and adaptable.
Yet, only one-third of businesses admit to having a clear purpose. We've spent the last four years honing our process for helping companies peel back the layers of what they do to reveal why they do it.
Helping businesses define their purpose is our sweet spot. Our process includes:
- Uncovering the beliefs that drive your business
- Learning what your peers are saying
- Talking to your customers and employees
- Crafting an authentic brand purpose
- Building the roadmap to share your brand story
Is your business aligned?
Sometimes organizations can have a clear purpose, but still feel out of alignment. This can occur during periods of high growth, following mergers and acquisitions or during changes in leadership.
It is especially common among fast growing small businesses and mid-sized companies when it becomes more difficult for leaders to manage the brand message, connect personally with employees and oversee critical decision-making.
Our alignment process is designed to help:
- Unify your teams around your purpose
- Build consistency across channels and teams
- Strengthen your culture by turning values into action
- Adapt sales, operations and processes to reflect the brand purpose
- Create systems of accountability
