Month: September 2019

This post has been years in the making. However, it was only recently after digging into brand purpose that I really understood the transformational nature of the relationship between idea makers and idea takers. I ...

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business ...