Month: February 2020

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Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn't new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done ...
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blog post engaging around purpose

Difficult Decisions

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...
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