Month: June 2020

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purpose-marketing

Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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Walking the Walk

For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren't quite right. I think it’s because, like many of you, I'm still figuring out how ...
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