Month: July 2020

Is your business experiencing the 'Purpose Gap'? This week, I'm exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. I'm also delving into some of the ...

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...