Month: July 2020

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Closing-the-purpose-gap-blog-post

Closing the Purpose Gap

Is your business experiencing the 'Purpose Gap'? This week, I'm exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. I'm also delving into some of the ...
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how-to-why-blog-post

Moving the Discussion from Why to How

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...
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