Welcome to Alignd On Purpose
A consulting firm helping business owners define their purpose and align their organization around it.
our story.
Shortly after launching my business in 2016, I realized I didn’t have a clear view of what I offered and who I served. My purpose wasn't clear. So, I hit pause and got to work.
I discovered a wave of business leaders who were passionate about serving their customers and changing the world. Brands that talked the talk and walked the walk. This changed everything for me. I discovered the value of brand purpose, the gift of purposeful leadership and the magic that occurs when an organization is aligned around their purpose. These beliefs guide our work everyday.
Every business should have a purpose greater than profit alone.
Purpose-first leaders have outsized influence on their organizations.
Knowing your story isn’t enough, you need to be aligned around it.
Alignd was formed to help organizations get clear about what they do and why do it, to leverage the influence of passionate and engaged leaders, and to help businesses get aligned around their purpose.
Our propriety Seven Steps to Alignment process was crafted to helps companies get clear about their purpose, create consistency, foster engagement and increase accountability. We want to do more than help you build a brand, we want to help you put your brand into action.
Meet Karen Bailey.
Karen Bailey is a brand purpose advocate and passionate storyteller. She spent her career in corporate and agency public relations and brand marketing before launching a business in 2016.
Karen is the founder of Alignd, a consulting firm helping businesses define their purpose and align their organization around it. She is also the author of Purpose Greater Than Profit, a blog dedicated to building the business case for brand purpose and purpose-first leadership.
Before starting a business, Karen led the communications and marketing department at Glimcher Realty Trust, where she oversaw internal and external communications, property marketing and creative services during the company’s merger with Washington Prime Group.
Karen also worked for public relations agencies in Atlanta and Columbus, leading PR and media relations efforts for well-known consumer and business brands. Karen is a member of the Public Relations Society of America, past president of the Central Ohio Chapter of PRSA and a professional advisor to The Ohio State University Chapter of PRSSA.