Welcome to Alignd On Purpose
A consulting firm helping business owners define their purpose and align their organization around it.
In 2016, I quit my job in communications and marketing to pursue entreprenership. Six months later, I realized I didn’t have a clear picture of what I offered and who I served. My purpose wasn't clear. So, I hit pause and got to work.
I discovered a wave of business leaders who were passionate about serving their customers and changing the world. Brands that talked the talk and walked the walk. This changed everything for me. I discovered the value of brand purpose, the gift of purposeful leadership, and the magic that occurs when an organization is aligned around their purpose. I also found my purpose helping companies discover theirs.
Today, I'm the CEO of Alignd on Purpose and the host of The Corporate Purpose Podcast. I live in Columbus, Ohio, with my husband and two boys, and enjoy hockey, hiking, running and writing.
Brand purpose builds a connection between your people and your process.
Alignd was formed to help organizations get clear about what they do and why do it beyond profit alone. As the world has evolved, so has the opportunity for businesses to both make money and improve the world.
Our purpose is to make purpose-driven business feel more attainable to more people because we believe purpose-driven businesses can transform the way we work and the positive impact we can have on each other.
Meet Karen Bailey.
Karen Bailey is a brand purpose advocate and passionate storyteller. She spent her career in corporate and agency public relations and brand marketing before launching a business in 2016.
Karen is the founder and owner of Alignd on Purpose and the host of The Corporate Purpose Podcast. She is also the author of Purpose Greater Than Profit®, a blog dedicated to building the business case for brand purpose and purpose-first leadership.
Before starting a business, Karen led the communications and marketing department at Glimcher Realty Trust, where she oversaw internal and external communications, branding, marketing and creative services during the company’s merger with Washington Prime Group.
Karen has also worked for public relations agencies in Atlanta and Columbus, Ohio, leading PR and media relations efforts for well-known consumer and business brands. Karen is a member of the Public Relations Society of America, past president of the Central Ohio Chapter of PRSA and a professional advisor to The Ohio State University Chapter of PRSSA.