Purpose Greater Than Profit

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...

Oh what a year it has been! Full of highs and lows, this year has been a year unlike any other. While I'm still reflecting on all of the lesson held within 2020, I do ...

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...

One of the super powers of brand purpose is the ability to bring together people and groups. Purpose shapes how we connect with and lead those around us. Lately, I've started to see how purpose ...

"How about brand purpose as it relates to identity and positioning? Are they separate? The same? Interchangeable?"  I received this question recently on Instagram after I asked what people wanted to know about purpose. The post ...