Purpose Greater Than Profit

A Conversation with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better understand the link between purpose and ...

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...

Consistency is a bedrock of creating a purposeful organization. Your purpose needs to be clear, communicated often and integrated into all aspects of your business. When people in and outside of your business see your ...

Consistency is one the most important criteria for aligning your business around its purpose. It’s important for your team to see and hear your corporate purpose regularly. Executive communications, email and in person, is at ...

Each fall, I start to track some of the trends I think are going to influence the new year. Fall 2020 did not disappoint. The events of last year sparked changes to where, how and ...