Purpose Greater Than Profit
A Blog about Brand Purpose

Less is More: Simplicity is Key to Driving Purpose
About a year ago, I stumbled across minimalism. Interested in the idea of doing more with less, I quickly found a host of great blogs, books and podcasts touting the benefits of clearing clutter, swapping ...
Read More Why Authenticity Builds Trust
Whether your company is for profit, non-profit or not-only-for-profit, the most important part of brand purpose is trust. However, earning trust is difficult to achieve and easy to lose as we’ve seen this week. When ...
Read More Social Enterprise Connects Purpose and Innovation
One of the best parts of starting this blog has been the opportunity to immerse myself in it. I find new companies each day, some that have existed for years, that are steadfast in their ...
Read More Both | And: A Purposeful Mindset
Part of the reason I started this blog was to help build the case for purposeful business. Not only do I want to highlight organizations that are succeeding in their pursuit but also to dispel ...
Read More Finding Purpose
“The most important step of all is the first step. Start Something.” - Blake Mycoskie Earlier this year, I picked up the book, Start Something that Matters. In it, Blake Mycoskie shares his journey to ...
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