Purpose Greater Than Profit
A Blog about Brand Purpose

Is Your Strategic Plan Destined for Failure?
Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...
Read More The Secret to a Solid Strategic Plan
Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...
Read More Putting the Pieces Together
Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
Read More Season Two: Podcast Guest Preview
The Corporate Purpose Podcast is back! I hope you join me on February 7 for the launch of season two and a new line up fantastic guests. One of the foundations of my podcast is ...
Read More The Best of 2021
As the year winds to a close, I'm taking a moment to reflect on some of the things I’ve learned this year and to acknowledge some of the books, people and ideas that resonated with ...
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