Purpose Greater Than Profit

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...

Researching brand purpose and working with companies to establish their purpose I've learned it’s not enough to define your purpose and expect things to change. Aligning your business around its purpose occurs through a series ...

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...