Purpose Greater Than Profit
A Blog about Brand Purpose

Having Vision
Your purpose has power when you share it. I was reminded of this a few months ago during a conversation with a CEO. During our discussion, I realized I was placing more value on the ...
Read More Finding and Hiring the Right People on Purpose
Lately, I've had a few different discussions with business leaders about hiring and onboarding. Particularly how it relates to purpose and values. So, I wanted to take a deeper look at how purpose plays into ...
Read More Purpose in the C-Suite with M.J. Clark
A Conversation about Purpose, Culture, Values and Accountability with M.J. Clark of Integrated Leadership Systems. I recently had the opportunity to speak with M.J. Clark, M.A., Fellow PRSA, vice president at Integrated Leadership Systems and ...
Read More Purpose and Performance: Part 2
A Conversation about Purpose, Performance and Stakeholder Value with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better ...
Read More Purpose and Performance: Part 1
A Conversation with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better understand the link between purpose and ...
Read More