Purpose Greater Than Profit
A Blog about Brand Purpose

Building Purpose into Your Brand Video with Andrew Emery
Consistency is one the most important criteria for aligning your business around its purpose. It’s important for your team to see and hear your corporate purpose regularly. Executive communications, email and in person, is at ...
Read More 2021 Trends and Predictions
Each fall, I start to track some of the trends I think are going to influence the new year. Fall 2020 did not disappoint. The events of last year sparked changes to where, how and ...
Read More How to Write a Purposeful New Year’s Letter
One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...
Read More The Best of 2020
Oh what a year it has been! Full of highs and lows, this year has been a year unlike any other. While I'm still reflecting on all of the lesson held within 2020, I do ...
Read More Five Ways to Thank Your Community
It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...
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