Brand Purpose Blog

Part of building a strong culture is having solid core values. Your core values can build cohesiveness and teamwork while setting the tone for how you treat people. But, only if they're adopted by employees. ...

For a long time, I didn’t understand the value of core values. It wasn’t until I started writing them for companies that I could see how they can influence success. First and foremost, your values guide how ...

In today's post-pandemic environment, having clear corporate values has become increasingly important. Your customers and employees want to know what you believe and whether their beliefs align with yours. This is an important part of ...

Clarity around where your business is going (vision) and the character of your business (values) are the foundation of your culture. They're also important for attracting and retaining your best talent.  Recently, I offered a few ...

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...

When is the last time you pulled out your mission, vision and values statements to see if they’re still relevant?  If you haven’t done this in the last three to six months, now might be ...

Did you know the majority of strategic planning fails? Apparently, the research is pretty grim and shows strategic planning fails two-thirds of the time. YIKES! This sounds like terrible news for my business, where I ...

Strategic planning…do you love it or hate it? I feel like most people have pretty strong feelings around writing a strategic plan. I fall into the love it category and have written dozens of plans ...

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...

The Corporate Purpose Podcast is back! I hope you join me on February 7 for the launch of season two and a new line up fantastic guests. One of the foundations of my podcast is ...