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understanding-bias

Changing Minds and Hearts: Understanding Bias and Embracing Each Other

“We all have a responsibility to help our companies do better.” - Jaron Terry, M.S., APR, Fellow PRSA  I recently had the opportunity to sit down with Jaron Terry, owner of Jaron Terry Communications. Jaron ...
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strategic-transformation-Mount-Carmel-College-of-Nursing

A Strategic Transformation Guided by Purpose

I recently had the tremendous opportunity to sit down with Dr. Kathleen Williamson, President and Academic Dean of the Mount Carmel College of Nursing (MCCN), to discuss purpose, strategic transformation and how MCCN has been ...
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purpose-and-financial-performance-blog-post-part-2

Purpose and Performance: Part 2

A Conversation about Purpose, Performance and Stakeholder Value with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better ...
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purpose-and-financial-performance-blog-post-part-2

Purpose and Performance: Part 1

A Conversation with Gregory Milano, CEO of Fortuna Advisors There’s a significant body of research validating that companies with a clear purpose outperform their peers. To help us better understand the link between purpose and ...
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Ohio Hospital Association Mission Blog Post

Living Up to Your Mission with John Palmer, Ohio Hospital Association

Consistency is a bedrock of creating a purposeful organization. Your purpose needs to be clear, communicated often and integrated into all aspects of your business. When people in and outside of your business see your ...
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Andrew-Emery-Outsider-Brand-Video-Interview

Building Purpose into Your Brand Video with Andrew Emery

Consistency is one the most important criteria for aligning your business around its purpose. It’s important for your team to see and hear your corporate purpose regularly. Executive communications, email and in person, is at ...
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