Building Your Purpose

ARCHIVE

arrow-down-brown
blog-post-about-informed-decisions

Culture-Building During the Pandemic

As state leaders begin to soften quarantine restrictions, businesses are again adapting and reassessing their plans. For some organizations, work from home generally works. For others, this has meant assembling new plans to re-engage workers ...
Read More
getting-alignd-brand-launch-post

Getting Aligned on Purpose

After I launched Purpose Greater Than Profit, I began to recognize that establishing a clear and meaningful brand purpose was only part of the equation. Companies had to do more than know their purpose. They had to demonstrate a commitment ...
Read More
purpose-during-a-pandemic-blog-post

Why Your Purpose Matters Right Now

As we face the uncertainties and challenges of operating through a global pandemic, I wanted to share some ideas about how your purpose and values can lead your business forward.  One of the earliest studies I ...
Read More
best-laid-plans-during-covide-19

Best Laid Plans

Sporting events. Spring break trips. Speaking engagements. My son's first musical. Our plans have been abruptly altered as the world turns inside out. Our best laid plans have changed.  We've all had to reconcile feelings of disappointment, frustration and ...
Read More
Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...
Read More
blog post engaging around purpose

Difficult Decisions

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...
Read More
Choosing Your Audience Blog Post

Choosing Your Audience

This fall, I signed up for an online workshop hosted by author and marketing expert Seth Godin. As an avid reader of Seth’s Blog, I was curious about what his online workshop experience would be ...
Read More
creating-clarity

Keeping it Simple

I recently had the opportunity to hear content marketing guru Amanda Todorovich speak about growing Cleveland Clinic’s Health Essentials into one of the most widely read health blogs in the country. Her secret = clarity. ...
Read More
Purpose Connects People and Process

Inspiring People and Process

Several years ago, I was putting together a presentation about communications and culture and had the realization that purpose is a connection point between culture and operations. This idea has stuck with me ever since. Working ...
Read More
Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...
Read More

Sign up now to Take The Purpose Quiz and see if your purpose is clear. And, to receive emails and other resources to build your business on purpose.

Something went wrong. Please check your entries and try again.