Building Your Purpose

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Becoming a Purposeful Business

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...
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Brand Purpose is Not Marketing

A few months ago, I was speaking to a MBA class about brand purpose. One of the students raised their hand with an observation/question: Can't companies just say they have purpose? The question sparked a ...
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Building Forward

Shifting Change from Temporary to Permanent The pandemic hasn’t ended. Yet, in some ways it feels like we have taken a collective step forward. As we re-emerge in this new phase, I’m curious if you’ve ...
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Cultivating Purpose During the Pandemic

“When we think of others, care for others or believe what we do matters, it raises our spirits and creates a much healthier state of mind, regardless of circumstances.” I caught this sentiment from Larry Senn ...
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Culture-Building During the Pandemic

As state leaders begin to soften quarantine restrictions, businesses are again adapting and reassessing their plans. For some organizations, work from home generally works. For others, this has meant assembling new plans to re-engage workers ...
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Getting Aligned on Purpose

After I launched Purpose Greater Than Profit, I began to recognize that establishing a clear and meaningful brand purpose was only part of the equation. Companies had to do more than know their purpose. They had to demonstrate a commitment ...
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Why Your Purpose Matters Right Now

As we face the uncertainties and challenges of operating through a global pandemic, I wanted to share some ideas about how your purpose and values can lead your business forward.  One of the earliest studies I ...
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Best Laid Plans

Sporting events. Spring break trips. Speaking engagements. My son's first musical. Our plans have been abruptly altered as the world turns inside out. Our best laid plans have changed.  We've all had to reconcile feelings of disappointment, frustration and ...
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The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...
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Difficult Decisions

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...
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