Building Your Purpose

I recently had the opportunity to hear content marketing guru Amanda Todorovich speak about growing Cleveland Clinic’s Health Essentials into one of the most widely read health blogs in the country. Her secret = clarity. ...

Several years ago, I was putting together a presentation about communications and culture and had the realization that purpose is a connection point between culture and operations. This idea has stuck with me ever since. Working ...

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical ...

In the past two months, I’ve presented the brand purpose findings and messaging for a few different clients. It’s one of the best parts of the process. After weeks of interviews, research and connecting dots, ...

If you’re in business, you're in sales. It's true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be ...

Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I ...

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically ...

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably ...

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and ...