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mission-vision-values

Putting the Pieces Together

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
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best-of-2021

The Best of 2021

As the year winds to a close, I'm taking a moment to reflect on some of the things I’ve learned this year and to acknowledge some of the books, people and ideas that resonated with ...
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finding-the-right-people

Finding and Hiring the Right People on Purpose

Lately, I've had a few different discussions with business leaders about hiring and onboarding. Particularly how it relates to purpose and values. So, I wanted to take a deeper look at how purpose plays into ...
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building-brand-reputation-blog-post

Building a Powerful Brand Reputation

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...
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Writing-a-New-Year's-Letter

How to Write a Purposeful New Year’s Letter

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...
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Thank-your-community

Five Ways to Thank Your Community

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...
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brand-positioning-versus-brand-purpose

Distinguishing between Brand Positioning and Brand Purpose

"How about brand purpose as it relates to identity and positioning? Are they separate? The same? Interchangeable?"  I received this question recently on Instagram after I asked what people wanted to know about purpose. The post ...
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building-brand-engagement-post

Building Brand Engagement

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...
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the-align-business-launch

The Alignd Business

Researching brand purpose and working with companies to establish their purpose I've learned it’s not enough to define your purpose and expect things to change. Aligning your business around its purpose occurs through a series ...
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how-to-why-blog-post

Moving the Discussion from Why to How

In June, Zeno Group released a new Global study on brand purpose. The results of the study, which surveyed 8,000 people across eight countries, were clear:  94% of consumers globally say it’s important that companies ...
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