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Activating Your Core Values: Part One

Part of building a strong culture is having solid core values. Your core values can build cohesiveness and teamwork while setting the tone for how you treat people. But, only if they're adopted by employees. ...
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The Value of Core Values

For a long time, I didn’t understand the value of core values. It wasn’t until I started writing them for companies that I could see how they can influence success. First and foremost, your values guide how ...
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The Four Types of Corporate Values

In today's post-pandemic environment, having clear corporate values has become increasingly important. Your customers and employees want to know what you believe and whether their beliefs align with yours. This is an important part of ...
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15 Ways to Keep Your Values Top of Mind

Clarity around where your business is going (vision) and the character of your business (values) are the foundation of your culture. They're also important for attracting and retaining your best talent.  Recently, I offered a few ...
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Writing Clearer Corporate Values

Over the years, I've written a lot about the value of having a clear purpose, mission and vision. Knowing where your business is going and why it exists is pivotal. Lately, however, I've been keying ...
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Putting the Pieces Together

Writing a company's mission, vision and values is like doing a puzzle without knowing what it will look like until it's done. You keep snapping pieces together until the picture reveals itself.It's not a quick or ...
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The Best of 2021

As the year winds to a close, I'm taking a moment to reflect on some of the things I’ve learned this year and to acknowledge some of the books, people and ideas that resonated with ...
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Finding and Hiring the Right People on Purpose

Lately, I've had a few different discussions with business leaders about hiring and onboarding. Particularly how it relates to purpose and values. So, I wanted to take a deeper look at how purpose plays into ...
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Building a Powerful Brand Reputation

If a tree falls in the forest and no one is around, does it make a sound? Could the same be said for your purpose? If you're taking meaningful steps to build a purpose-first business, ...
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How to Write a Purposeful New Year’s Letter

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...
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