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2021-Trends-Blog-Post

2021 Trends and Predictions

Each fall, I start to track some of the trends I think are going to influence the new year. Fall 2020 did not disappoint. The events of last year sparked changes to where, how and ...
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best-of-2020

The Best of 2020

Oh what a year it has been! Full of highs and lows, this year has been a year unlike any other. While I'm still reflecting on all of the lesson held within 2020, I do ...
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purpose-during-a-pandemic-blog-post

Why Your Purpose Matters Right Now

As we face the uncertainties and challenges of operating through a global pandemic, I wanted to share some ideas about how your purpose and values can lead your business forward.  One of the earliest studies I ...
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purpose-movement

The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and ...
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2019-key-learning

What I learned from 2019

I enjoy the writing process because you don't always know where it will take you. (Much like owning a business.) What started as a look back at 2019 turned into a roadmap for 2020. Today, ...
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2020 Trends and Predictions

It’s back! My annual trend and prediction article. As 2019 winds down, I'm starting to think about some of the interesting ideas and movements that will shape the new year. I hope you enjoy taking a ...
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Business-Roundtable-Purpose-Blog-Post

Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business ...
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Purpose Connects People and Process

Inspiring People and Process

Several years ago, I was putting together a presentation about communications and culture and had the realization that purpose is a connection point between culture and operations. This idea has stuck with me ever since. Working ...
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Larry-Fink-2019-Letter

Speechless

Some of you may recall in January 2018, BlackRock Chairman and CEO Larry Fink made headlines with his Annual Letter to CEOs telling business leaders to step up on social responsibility. This year, Mr. Fink expanded on ...
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Purpose Blog 2019 Predictions

Purposeful Trends for 2019

To kick off the new year, I'm sharing a few of the trends I will be watching in 2019. Legislative Brands As brands continue to explore their roles in advancing social and environmental issues, I ...
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