Trends

To kick off the new year, I'm sharing a few of the trends I will be watching in 2019. Legislative Brands As brands continue to explore their roles in advancing social and environmental issues, I ...

The year may not have ended yet, but part of looking ahead is being reminded of where you've been. I’m once again taking time to reflect on the things that inspired me and my business ...

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, ...

As 2017 winds down, I'm looking back at some of the books, podcasts, companies and quotes that inspired me this year. Some of these resources were influential in helping me develop my blog and my ...

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and ...

Last month, I shared a few of my favorite Summer Finds. This month, I’m tracking some interesting trends that align with a more purposeful approach to business. #SlowFashion: Having worked in retail real estate, I ...

A few weeks ago, I shared some interesting new companies designing their business around both purpose and profit. This month, I found a few more interesting things worth talking about… Upcycle That. For the past couple weeks, ...