There’s power in knowing your purpose. But, that’s only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, and c) becoming a purposeful leader.
Research shows companies that are clear about what they do and why they do it are more streamlined and make more money. They attract like-minded employees and customers by providing a sense of meaning and connection.
However, to fully realize the value of brand purpose, a company needs a purposeful leader. An individual or group of leaders committed to demonstrating and shepherding the brand’s purpose. Leaders who are champions for the purpose and eager to find ways to use their business for good.
So, what are the key traits of a purposeful leader?
1. Passion: First, and foremost, purposeful leaders have a genuine desire to build a purpose-first business. Their passion inspires people, creates connection and builds trust because of its authenticity.
2. Vision: They have a deep sense of clarity around the company’s purpose and a steadfast commitment to it. The company’s purpose is deeply rooted in their experiences, stories and beliefs.
3. Awareness: They are vigilant about what aligns with and doesn’t align with the company’s purpose. Purposeful leaders are also good at listening and discerning. As a result, they seek out new ways to activate the organization’s purpose.
4. Accountability: They demonstrate a willingness to hold themselves and others accountable to the company’s purpose. They ask difficult questions, lead with integrity and acknowledge when they/the organization has missed the mark.
5. Community-centric: They show an eagerness to deliver impact. Purpose-first leaders are constantly considering how the business can improve the lives and communities of the people they serve.
There are three factors for becoming a purposeful organization: clarity, leadership and alignment. However, it all starts with a leader who believes deeply in the transformative power of brand purpose.
Are you ready to take the steps to define your purpose and align your business around it? We’re excited to introduce the upcoming launch of The Alignd Business, a collaborative, 12-week process to help founders and business leaders define their purpose, craft meaningful stories and design new ways to use their business for good. Email karen@aligndonpurpose.com to reserve your spot.
