Purpose

Consistency is a bedrock of creating a purposeful organization. Your purpose needs to be clear, communicated often and integrated into all aspects of your business. When people in and outside of your business see your ...

One of my goals for 2021 is to create and share more hands-on, working tips for putting your purpose into action. I’ve written a lot about what is purpose and why purpose matters. Now I ...

It has been a challenging year for everyone. Fortunately, we continue moving forward with the encouragement of a wonderful community of supporters. In addition to our employees and partners, these are the people who buy our products, ...

One of the super powers of brand purpose is the ability to bring together people and groups. Purpose shapes how we connect with and lead those around us. Lately, I've started to see how purpose ...

When I first discovered the purpose movement and started exploring purposeful businesses, I noticed a few interesting things about these organizations. Most notably, they had a clearly defined purpose greater than profit. Secondly, their purpose helped build ...

Five reasons knowing your purpose can transform your start-up or small business. Your brand purpose can be your secret weapon. This is especially true for small businesses. Purpose can be your best tool to differentiate yourself from your peers, ...

Researching brand purpose and working with companies to establish their purpose I've learned it’s not enough to define your purpose and expect things to change. Aligning your business around its purpose occurs through a series ...

There's power in knowing your purpose. But, that's only part of the equation. Building a purposeful business means a) being laser focused on a purpose greater than profit, b) aligning your business around your purpose, ...

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...

For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren't quite right. I think it’s because, like many of you, I'm still figuring out how ...