Purpose

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Becoming a Purposeful Business

Every business should know its purpose, but not every business is a purposeful business.  Let’s unpack this… I believe every business should know its purpose. Working with clients and in my own business, I’ve seen ...
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Walking the Walk

For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren't quite right. I think it’s because, like many of you, I'm still figuring out how ...
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Building Forward

Shifting Change from Temporary to Permanent The pandemic hasn’t ended. Yet, in some ways it feels like we have taken a collective step forward. As we re-emerge in this new phase, I’m curious if you’ve ...
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Difficult Decisions

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...
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The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and ...
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What I learned from 2019

I enjoy the writing process because you don't always know where it will take you. (Much like owning a business.) What started as a look back at 2019 turned into a roadmap for 2020. Today, ...
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Choosing Your Audience

This fall, I signed up for an online workshop hosted by author and marketing expert Seth Godin. As an avid reader of Seth’s Blog, I was curious about what his online workshop experience would be ...
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Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business ...
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Brand Accountability

I saw a social media post recently from a widely regarded leader encouraging employees "to hold leadership accountable. To speak up, if management goes of course.” However, it struck me that without a clear understanding ...
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Chief Purpose Officer

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...
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