Purpose

Shifting Change from Temporary to Permanent The pandemic hasn’t ended. Yet, in some ways it feels like we have taken a collective step forward. As we re-emerge in this new phase, I’m curious if you’ve ...

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and ...

I enjoy the writing process because you don't always know where it will take you. (Much like owning a business.) What started as a look back at 2019 turned into a roadmap for 2020. Today, ...

This fall, I signed up for an online workshop hosted by author and marketing expert Seth Godin. As an avid reader of Seth’s Blog, I was curious about what his online workshop experience would be ...

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business ...

I saw a social media post recently from a widely regarded leader encouraging employees "to hold leadership accountable. To speak up, if management goes of course.” However, it struck me that without a clear understanding ...

CEOs and business owners wear a lot of hats. There's no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully ...

I recently had the opportunity to hear content marketing guru Amanda Todorovich speak about growing Cleveland Clinic’s Health Essentials into one of the most widely read health blogs in the country. Her secret = clarity. ...

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories ...