Purposeful Leadership

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Closing-the-purpose-gap-blog-post

Closing the Purpose Gap

Is your business experiencing the 'Purpose Gap'? This week, I'm exploring the space between what a brand says is their purpose and what a brand does to take action around their purpose. I'm also delving into some of the ...
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Walking the Walk

For the past two weeks, I’ve started and stopped writing a few different blog posts. While all were well-intentioned, they weren't quite right. I think it’s because, like many of you, I'm still figuring out how ...
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Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I've learned this is common when you're starting something new. As I approach the third anniversary ...
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Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn't new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done ...
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blog post engaging around purpose

Difficult Decisions

One of the most difficult decisions for a brand is when and how to engage with their community around tragedies and world events. The answers aren’t always easy, but when you know your purpose these ...
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Idea Makers

Idea Makers & Idea Takers

This post has been years in the making. However, it was only recently after digging into brand purpose that I really understood the transformational nature of the relationship between idea makers and idea takers. I ...
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Business-Roundtable-Purpose-Blog-Post

Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business ...
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Advice to New Graduates

Dear Graduates: Use Your Voice

A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of ...
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