Alignment starts with clarity
We help organizations discover their purpose and then take steps to align their people and their processes.
Helping companies design and deliver on their promise.
With more than 20 years of experience helping businesses craft their messages and tell their stories, Alignd was formed to help growing small- and mid-sized companies identify their unique value in the marketplace. Our goal is to help you differentiate your organization and inspire your employees and clients by thinking differently about what you do and why you do it.
We designed our offering around three key parts of the process:
- Brand Positioning: Our mainstay is helping companies write their mission, vision, values and brand purpose.
- Strategic Planning: We work with leaders to craft a company roadmap while leveraging their purpose as the foundation.
- Thought Leadership: We're experienced in helping companies start and implement compelling thought leadership programs.
New in 2023...Assembling Your Culture Guidebook, a new program for business leaders who want to build a more desireable corporate culture.
"Improving the Lives of Shelter Dogs is now the guiding force for the entire organization. It has unified our team around our purpose and become the framework for how we make decisions."
Our Clients
HEALTH CARE
Brand messaging, brand guide + company-wide brand launch program for primary care network
COMMUNITY DEVELOPMENT
Vision and strategic alignment for the City of Gahanna and its network of community partners
NON-PROFIT
Brand messaging + strategic planning to support the inception of a ground-breaking new dog adoption and care center
FINANCIAL SERVICES
Brand messaging, culture playbook + marketing strategy for women-led wealth management company
COMMUNITY REDEVELOPMENT
Brand messaging, strategic planning + PR and marketing support for County Land Bank + Land Trust
MEMORY CARE
Brand messaging, strategic planning + PR and marketing support for residential memory care company
LEGAL SERVICES
Copywriting support for growing human resources and small business law firm
MARKETING SERVICES
Recruiting-centered marketing content for national small business marketing and digital service provider
DIGITAL SERVICES
Thought leadership + trade media relations program for global digital services agency
"Karen not only put words to our mission, she helped us tell our story in a way that fostered connections across the organization. More Good Days wasn't just a reflection of how we ran our business, it was about how we treated our people. It was our shared purpose."