GetTING Started
If you’re ready to get clear about your purpose and grow your business, let’s get to work.
We are ideal for small and mid-sized businesses looking to clarify your vision and values or define your uniqueness in the market. We specialize in writing mission, vision and values statements, facilitating strategic planning and helping our clients build thought leadership. New in 2023, we're now offering culture-building and employee journey programs as well.
our process.
Research shows companies with a clear purpose outperform their peers. This is because purpose-driven businesses are better able to attract and retain top talent and are more appealing to the growing segment of purpose-conscious consumers. After nearly two-decades helping companies craft and tell their stories, we've learned three key steps to building an Alignd business: knowing your purpose, weaving it across the organization, and sharing it with others.
From defining your purpose and building a meaningful brand story to evaluating how employees and customers interact with your brand, we want to work with your team to define and activate your purpose. We also specialize in message development, strategic planning and thought leadership. With years of executive leadership experience on our side, we are strategic, efficient and committed to helping you grow your business on purpose.
Services
Brand Positioning | Strategic Planning | Thought Leadership
Brand Positioning: Mission, Vision + Values
Whether you're just starting out or your business has evolved beyond your original MVV, we specialize in helping companies write their mission, vision and values. We also like to help identify your company's purpose or the reason it exists beyond profit alone. First, we combine a mix of discovery tools, such as interviews, surveys and focus groups, to better understand your unique place in the market, then we craft messaging designed to inspire, engage and motivate your stakeholders.
Deliverables for this process often include:
- Mission, Vision and Values
- SWOT Analysis
- Competitive Audit Findings
- Customer / Employee Interviews
- Survey Results (where applicable)
A NOTE ABOUT EOS: For those going through EOS / Traction, our work can be easily translated to the different sections of your Vision/Traction Organizer (V/TO).
Strategic Planning + Facilitation
A crucial part of growing your organization is having a clear roadmap. That's why our strategic planning process is rooted in purpose. Once we know identify what you do, why you do it and how you do it different than anyone else in the market, we outline the processes, tools and resources needed to reach your goals.
We offer strategic planning workshops and strategic planning done for you. The core elements of your strategic plan will include:
- Key Messaging
- Business Goals + Objectives
- Audience Analysis
- Marketing Strategy + Workflow
- Systems + Measurement
Thought Leadership Programs
While there are a lot of ways to tell your story and build your reputation, our favorite is thought leadership. We've become experts in helping our clients uncover their unique voice and contribution in their markets and start sharing it across platforms. Our process starts with listening and research to identify the right opportunities. Then, we pull from a host of marketing communications tools to help you build your influence.
Our work may include:
- Writing / Securing Bylines
- Media Interviews
- Blog Writing
- Social and Digital Content
- Speaking Opportunities
- Ghostwriting
NEW! Assembling Your Culture Guidebook
Forget messy onboarding, missed milestones and unclear values! This is your opportunity to create your organization's first Culture Guide. Your guidebook will include a clear and big vision for your organization, a look at how your values show up in your business and examples of the beliefs and actions the define your company culture.
our vision and culture programs
Assembling Your Culture Guidebook
This is a five session program, where we work one-on-one to build your company's culture guide. In the end, your guidebook will include: A clear and big vision for your business, meaningful and authentic values, key culture identifiers that represent the character of your organization, and a set of beliefs and stories that guide each step of the employee journey. We will also explore how to use your new culture guide to build employee engagement and to onboard new employees.
Vision-casting
Culture identifiers
values-in-Action
Employee Engagement
Writing Your Vision Story
As a business owner, it helps to know where you're going, what you're creating and who might be interested in joining you on your journey. Writing Your Vision Story is a new program for entrepreneurs, who are looking for help getting your ideas, your passions and your big dreams out of your head and onto paper. The outcome will be your very own Vision Story.
Session one:
vision discover
exercises
Session Two:
Writing your
Vision Story
Culture + Team Retreats
Alignd on Purpose is happy to facilitate a culture and vision session at your next on- or off-site retreat. We're able to pull from a mix of exercises and discussion topics to help make your vision, values and culture feel relevant, engaging and meaningful. Our sessions are either discovery-centered or awareness-centered. Discovery sessions are designed with key deliverables in mind, while awareness sessions are designed to engage teams and prompt individual learning.
culture-building
team-building
vision + Values
Purpose + Culture
Team retreats can be customized to: Executive Leadership, Managers and New Leaders.
resources.
Welcome to Resource Row! This is your place to find tools, eBooks and articles curated to help you build a business aligned around its purpose. You can also check out our blog for more in-depth articles and interviews with purposeful leaders.
The Alignd Business: Work Session Overview
Webinar: Cultivating Purpose
Sample Questions for Finding Stories
Survey Template: Employee Engagement
Quick Read: Measuring Employee Engagement
Crisis Communications Toolkit
Quick Read: Social Media Content Ideas
Quick Read: Unlocking Innovation During a Crisis
