If you’re ready to get clear about your purpose and grow your business, let’s get to work.
Alignd on Purpose is ideal for companies looking to differentiate themselves in a crowded market, build a meaningful and connected culture and grow to the next level. We work with growing small and mid-sized business owners, ranging from 1 to 2,500 employees and have experience in health care and senior living, real estate, financial services, non-profit, construction/landscaping and professional services.
Research shows companies with a clear purpose outperform their peers. This is because purpose-driven businesses are better able to attract and retain top talent and are more appealing to the growing segment of purpose-conscious consumers. After nearly two-decades helping companies craft and tell their stories, we've learned three key steps to building an Alignd business: knowing your purpose, weaving it across the organization, and sharing it with others.
From defining your purpose and building a meaningful brand story to evaluating how employees and customers interact with your brand, we want to work with your team to define and activate your purpose. We also specialize in strategic planning and reputation management. With years of executive leadership experience on our side, we are strategic, efficient and committed to helping you grow your business on purpose.
Writing Your Company's Purpose Statement
Using a deep dive discovery process, we will help you peel back the layers to identify your corporate purpose. We combine the attitudes and beliefs of your company’s leaders, employees and customers with trend data, surveys and best practices to uncover your unique reason for being. This process usually occurs over eight to twelve weeks.
Deliverables for this process include:
- Statement of Purpose
- Corporate Values
- SWOT Analysis
- Competitive Audit Findings
- Survey Results (where applicable)
- Strategic Launch Plan
Employee + Culture Workshops
Coming out of Covid, people are feeling disconnected from their work and they have a greater desire to do work with meaning. We've designed partial and half day culture workshops to help employees reconnect with your company's purpose. During a workshop, we will reintroduce the company's purpose (or mission, vision and values) and then through a series of interactive exercises and discussion help your team see how what they do matters and where they fit into the bigger picture. The goals of this workshop are to:
- Re-affirm your purpose and values,
- Increase employee engagement / satisfaction,
- Open lines of communication,
- Inspire and motivate your team, and
- Encourage values-based decision-making
Awareness + Reputation Management
Becoming a purposeful business means building a reputation as a purposeful business. Leveraging almost two decades of marketing and communications experience, we’re here to help you tell your story. Following an audit of existing touch points, we will craft a strategic reputation roadmap. We will also pull from a host of marketing communications tools to help you share your purpose and find and tell stories that demonstrate your commitment to it.
This may include:
- Internal Communications
- Executive Communications
- Media Relations
- Thought Leadership
- Social and Digital Content
- Speaking and Awards
not ready to get started?
We’ve been in your shoes and know first-hand that one size doesn’t fit all. We also know finding the right fit matters. So, we've assembled a few different ways to get to know each other better from workshops to retreats to strategic planning activities.
Packages and Workshops
A Purpose Tune-Up
A purpose tune-up may be all that is needed. This package is for companies who have already invested time in uncovering your unique value, but are struggling to put it into words. Through a short kick-off survey and a series of collaboration session, we will get to work tweaking the language to provide a meaningful and cohesive brand messaging document.
MISSION + VISION
VALUES + VALUE PROPOSITION
The key to alignment is a strong strategy. While we work with clients in a few different ways, most include an element of strategic planning. Using a proven framework, we will build a custom and comprehensive communications plan designed to help you tell your story in a meaningful, engaging way. The framework allows us to work through each of your touch points in a methodical and creative way, allowing us to explore more areas of your business.
Alignd Business Workshop
The Alignd Business Workshop is designed for solopreneurs and businesses with fewer than 10 employees, who feel like they’ve been unable to clearly articulate their unique value to clients, are struggling to attract new clients, or feel overwhelmed by the whole marketing process. Our goal is to help you clarify your message, streamline your processes and hone in on what really works.
Welcome to Resource Row! This is your place to find tools, eBooks and articles curated to help you build a business aligned around its purpose. You can also check out our blog for more in-depth articles and interviews with purposeful leaders.