If you’re ready to get clear about your purpose and grow your business, let’s get to work.
Alignd on Purpose is ideal for companies looking to differentiate themselves in a crowded market, build a meaningful and connected culture and grow to the next level. We've worked with growing small businesses with five to 10 employees as well as mid-sized companies with 2,000 employees and have experience in health care and senior living, non-profit, real estate, construction/landscaping and professional services.
We’re not creatives or business consultants. We’re what happens when creatives and business experts work together to help companies define their purpose and use it to inspire their people and their process. We rely on our creative resources and brand knowledge to help businesses craft a powerful purpose statement, but our real strength lies in building links across an organization that turn a good brand into an Alignd brand.
From defining your purpose and building a meaningful brand story to evaluating how employees and customers interact with your brand, we want to work with your team to activate your purpose. We follow the 'Alignd Five Cs' and believe in working from the inside out. With years of executive leadership experience on our side, we are strategic, efficient and committed to helping you grow your business on purpose.
Research shows companies with a clear purpose outperform their peers. This is because purpose-driven businesses are better able to attract and retain top talent and are more appealing to the growing segment of purpose-conscious consumers. After nearly two-decades helping companies craft and tell their stories, we've learned three key steps to building an Alignd business: knowing your purpose, weaving it through the entire organization, and sharing it with others. So, we built three unique offerings to meet you wherever you are in your purpose journey.
1. Writing Your Company's Purpose Statement
Using a proven 360 degree discovery process, we will help you peel back the layers to identify your corporate purpose. We combine the attitudes and beliefs of your company’s leaders, employees and customers with trend data, surveys and best practices to uncover your unique reason for being. This process usually occurs over six to eight weeks and requires reasonable involvement from senior leaders.
Deliverables for this process include:
- Statement of Purpose
- Corporate Values
- SWOT Analysis
- Competitive Audit Findings
- Survey Results (where applicable)
- Strategic Launch Plan
2. Employee Engagement + Training
Experts are now saying the best measure of your success building a purposeful business is how well your purpose works its way through the entire organization. So, we created a series of tools and training intentionally designed to: garner buy-in, elicit broader understanding, spark 'Alignd' thinking and foster personal accountability.
Building a purposeful company starts with your people. It matters who you bring into your organization and how. We can help you create a process for incorporating your purpose into your recruiting, hiring and onboarding. This includes mapping your process, building internal marketing tools to share your purpose, writing or revising recruitment and onboarding materials that spotlight your purpose and assembling a purpose toolkit for managers to reach and engage front-line staff.
- Welcome/Onboarding Processes
- Employee Purpose Journey Mapping
- Manager and Front-line Employee Purpose Kits
- Internal Purpose Marketing Strategy
- Recruitment and Onboarding Materials
- Team Training Sessions
3. Reputation Management
Becoming a purposeful business means building a reputation as a purposeful business. Leveraging almost two decades of marketing and communications experience, we’re here to help you tell your story. Following an audit of existing touch points, we will craft a strategic reputation roadmap. We will pull from a host of marketing communications tools to help you share your purpose and find and tell stories that demonstrate your commitment to it.
This may include:
- Internal Communications
- Executive Communications
- Media Relations
- Thought Leadership
- Social and Digital Content
- Speaking and Awards
Welcome to Resource Row! This is your place to find tools, eBooks and articles curated to help you build a business aligned around its purpose. You can also check out our blog for more in-depth articles and interviews with purposeful leaders.
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We’ve been in your shoes and know first-hand that one size doesn’t fit all. We also know finding the right fit matters. So, we're developing alignment packages to address common problems companies encounter as they grow and opportunities to sample the best of aligned. *We're also working on some new (free) online workshops and hope you continue to check back or sign up for our newsletter to stay in the loop.*
Packages and Workshops
The Alignd Business
Interested in using your business to make money and help others? Curious how you can create a more purposeful business? The Alignd Business is a 6-week, collaborative program designed for leaders who are interested in using their business for good. Together, we will roll up our sleeves and build the foundation for a more purposeful approach to your business. During six, one-on-one virtual sessions, we will follow the Alignd framework to clarify your purpose and use it to shape how you find customers, develop content and streamline your decision-making.
SIx Work Sessions
Final Roadmap to Purpose
Alignd for Entrepreneurs
Are you interested in reconnecting with the dream that launched your business? Or, have you been struggling to put your purpose into words? Alignd for Entrepreneurs pulls from the Alignd consulting platform to help you capture your dream, put it into words that will resonate with your customers and then design steps to align your business around it. Starting with a clear vision, we can brainstorm ways to build engagement and deliver on your brand promise.
Virtual client meetings
The Brand Story Workshop
Stories are how people connect with your business, so your brand story is your brand super power. This workshop is designed to pull these stories to the surface and then find creative ways to spur adoption across the organization. This is a fun, engaging way to reconnect with the magic behind your brand and a powerful way to create meaningful content and creative ways to engage your stakeholders.
TEAM OR ONE-ON-ONE SESSIONS AVAILABLE