If you’re ready to get clear about your purpose and grow your business, let’s get to work.
Alignd on Purpose is ideal for small and mid-sized businesses, ranging from five to 1,500 employees, who are looking for greater clarity about what you do and how that thing is different from anyone else. We specialize in writing mission, vision and values statements, facilitating strategic planning and helping our clients build thought leadership.
Research shows companies with a clear purpose outperform their peers. This is because purpose-driven businesses are better able to attract and retain top talent and are more appealing to the growing segment of purpose-conscious consumers. After nearly two-decades helping companies craft and tell their stories, we've learned three key steps to building an Alignd business: knowing your purpose, weaving it across the organization, and sharing it with others.
From defining your purpose and building a meaningful brand story to evaluating how employees and customers interact with your brand, we want to work with your team to define and activate your purpose. We also specialize in message development, strategic planning and thought leadership. With years of executive leadership experience on our side, we are strategic, efficient and committed to helping you grow your business on purpose.
Brand Positioning | Strategic Planning | Thought Leadership
Brand Positioning: Mission, Vision + Values
Whether you're just starting out or your business has evolved beyond your original MVV, we specialize in helping companies write their mission, vision and values. We also like to help identify your company's purpose or the reason it exists beyond profit alone. First, we combine a mix of discovery tools, such as interviews, surveys and focus groups, to better understand your unique place in the market, then we craft messaging designed to inspire, engage and motivate your stakeholders.
Deliverables for this process often include:
- Mission, Vision and Values
- SWOT Analysis
- Competitive Audit Findings
- Customer / Employee Interviews
- Survey Results (where applicable)
Strategic Planning + Facilitation
A crucial part of growing your organization is having a clear roadmap. That's why our strategic planning process is rooted in purpose. Once we know identify what you do, why you do it and how you do it different than anyone else in the market, we outline the processes, tools and resources needed to reach your goals.
We offer strategic planning workshops and strategic planning done for you. The core elements of your strategic plan will include:
- Key Messaging
- Business Goals + Objectives
- Audience Analysis
- Marketing Strategy + Workflow
- Systems + Measurement
Thought Leadership Programs
While there are a lot of ways to tell your story and build your reputation, our favorite is thought leadership. We've become experts in helping our clients uncover their unique voice and contribution in their markets and start sharing it across platforms. Our process starts with listening and research to identify the right opportunities. Then, we pull from a host of marketing communications tools to help you build your influence.
Our work may include:
- Writing / Securing Bylines
- Media Interviews
- Blog Writing
- Social and Digital Content
- Speaking Opportunities
not ready to get started?
We’ve been in your shoes and know first-hand that one size doesn’t fit all. We also know finding the right fit matters. So, we've assembled a few different ways to get to know each other better from workshops to retreats to strategic planning activities.
Packages and Workshops
A Purpose Tune-Up
A purpose tune-up may be all that is needed. This package is for companies who have already invested time in uncovering your unique value, but are struggling to put it into words. Through a short kick-off survey and a series of collaboration session, we will get to work tweaking the language to provide a meaningful and cohesive brand messaging document.
MISSION + VISION
VALUES + VALUE PROPOSITION
The key to alignment is a strong strategy. While we work with clients in a few different ways, most include an element of strategic planning. Using a proven framework, we will build a custom and comprehensive communications plan designed to help you tell your story in a meaningful, engaging way. The framework allows us to work through each of your touch points in a methodical and creative way, allowing us to explore more areas of your business.
Alignd Business Workshop
The Alignd Business Workshop is designed for solopreneurs and businesses with fewer than 10 employees, who feel like they’ve been unable to clearly articulate their unique value to clients, are struggling to attract new clients, or feel overwhelmed by the whole marketing process. Our goal is to help you clarify your message, streamline your processes and hone in on what really works.
Welcome to Resource Row! This is your place to find tools, eBooks and articles curated to help you build a business aligned around its purpose. You can also check out our blog for more in-depth articles and interviews with purposeful leaders.